via: The Imagist
From an 1987 Yohji Yamamoto ad catalogue, shot by Nick Knight
This just goes to show that advertisements/ad-campaigns don’t need to be bogged down with excess. I love this one from Yohji because it upholds artistic integrity and sells the garments at the same time. Understated, yet thought out, simple yet alluring. Capitalism has become such a driving force in ad campaigns (naturally) that creativity often gets muddled in the effort to sell clothing. It was so refreshing to stumble upon this and know there was a time where creativity and vision weren’t sacrificed. I’m also reminded of Kara Walker when I look at this, though this preceded her work.






